A Chat With Supermom Jennifer Chow, Co-Founder of Nurture Life

Jennifer Chow Nurture Life


As parents, we know how much time and effort it takes into raising a family. We've got a lot on our plates and if there is one thing that we've learned, it's to take as much help as we can get. That's exactly what Jennifer Chow wants to do for parents everywhere. After a late night spending hours prepping for meals for her son's meals for the next day, Jennifer thought that there has to be something easier. So rather than being on the hunt for something, Jennifer took matters into her own hands and started Nuture Life. Nurture Life takes the stress away from parents on what to cook for their little ones.  Jenny is passionate about creating fresh, wholesome, organic, ready-to-eat meals that are convenient and accessible for families by delivering them weekly, straight to your door.

Nurture Life 

Congratulations on the success of Nurture Life! What inspired you to start the first and only ready-to-eat meal delivery service for children from the ages of 6 months to 18 years? 

Our four year old son inspired the creation of Nurture Life. When he was six months old and starting to eat solids, we were living in the Bay Area and working in demanding jobs in the tech industry. When we looked at the different options available to feed him, we couldn’t find one that fulfilled what we were looking for - fresh, wholesome, organic purees. Therefore, I started cooking all his meals and continued to do so through his toddler years, which only got more complicated as he progressed to full, adult-like meals scaled down for his size. I was also very conscious of continually exposing him to new flavors, textures and ingredients and was constantly researching new recipes and ingredients to cook for him. After many late nights in the kitchen I thought, there has to be a better way, and the idea for Nurture Life was born. Shortly thereafter we started speaking to parents about how they feed their kids and discovered that many parents experienced the same challenges we did. Parents want to feed their kids fresh, wholesome, organic meals but finding the time to plan, shop for, prep and cook is challenging. With Nurture Life, we want to help solve this problem for parents and impact the healthy development of children. 

What’s your best tips for parents to help tackle their picky eaters? 

For parents with picky eaters, our advice is to try, try and try again, and not give in and offer an alternative if your kid won’t eat what’s presented to them. Research has shown that it can often take multiple exposures to a new food to get kids accustomed to eating it and really liking it. What we’ve found with our own kids and with Nurture Life customers is if we stick with it, and not offer alternatives, kids will frequently come around and grow to like foods that they initially rejected. This is critical to helping picky eaters expand their palates.

 Nurture Life

If you could hand off one chore to someone else each day, what would it be? 

Laundry! With two boys, I seem to be doing laundry at least every other day and would love to hand it off to someone. 

What is your favorite thing to do to relax and unwind? 

My favorite thing to do to relax and unwind with my family is to read or take a walk. 

What is your best parenting hack? 

My best parenting hack is using services that help free up time. For example, Instacart for groceries and household goods, Postmates and Plated for adult dinners and Nurture Life for our kids’ lunches and dinners! 

Nurture Life

What is the best white lie that you’ve told your child? 

This is a tough one as we try not to tell our kids white lies. One I can think of though is when our son wanted to get an ice cream cone and it was around 10 degrees outside. I told him I don’t think the ice cream stores are serving ice cream when it’s so cold outside. 

If you could describe motherhood/fatherhood in one word, what would it be? 


What’s one moment in your motherhood journey that has made you proud? 

Our 4 year old son’s empathy. Whenever he sees another kid upset or crying, he always tries to comfort them or find someone to help them. This is a small thing but recently he had to accompany his baby brother to an hour long activity class and was asked to sit in the corner and draw and not interact with the other kids or play with the toys. He was clearly bored but at the end he said it’s okay because “baby”, he calls his baby brother “baby”, has to wait when I have my Chinese, swimming and baseball lessons. 

What is one piece of advice you want to pass along to your children? 

Have passion for what you do and never compromise on your beliefs. 

What is one piece of advice you would pass along to other parents? 

Accept help when it’s offered. This is often so hard to do, especially as parents we always want to do everything and feel guilty when we’re not. But life as a parent is incredibly hectic with very little, if any, downtime and help can be a much needed relief. 

How do you tackle the work/life balance? 

Work/life balance is a challenge we face everyday as parents and entrepreneurs. In the end, it is all about valuing the time you have and spending it thoughtfully. When I’m at work, I’m very focused on work and try to be as productive as possible. When I’m at home, I try not to let anything take away from my time with our boys, including the time-consuming process of prepping and cooking meals. This is why Nurture Life is so valuable for time-starved families! 

What was the last book you read? 

Why Nations Fail by Daron Acemoglu and James Robinson 

What’s in your diaper bag? 

Diapers and wipes, extra changes of clothes, water bottles, aquaphor, kleenex, hand sanitizer, biodegradable garbage bags and whichever toys the boys have been playing with and books they’ve been reading most lately that will fit in the diaper bag. 



Fun Facts:

Favorite beauty product: 
Mac Studio Tech.
Favorite form of exercise:
I love to run but now my primary form of exercise is going on walks with our boys or running after them.
What's on your DVR? 
Documentaries and lots of episodes of Law and Order.
Favorite app: 
News apps. New York Times, CNN, BBC, etc.
Favorite Kids Store:
Gap, J Crew / Crewcuts, Barnes and Noble and Galt Toys.