Alan Greene, MD is a practicing pediatrician and a leading voice in children's health and the environment. He is a graduate of Princeton University and the University of California at San Francisco. In 1995 he launched DrGreene.com, cited by the AMA as "the pioneer" physician Web site and was named "The Children's Health Hero of the Internet" by Intel. He was given the Healthy Child Award for Prevention for founding the WhiteOut campaign to change the way children are fed starting with their very first bite of solid food. Dr. Greene is the author of several books, including Raising Baby Green and Feeding Baby Green and he appears frequently in the media including such venues as the TODAY Show, the Dr. Oz Show, Good Morning America & The New York Times.