Joan Lawrence

The Toy Safety Mom, Toy Industry Association  

Joan Lawrence, a.k.a. the “Toy Safety Mom,” is a lifelong child safety advocate with more than 20 years of experience in the toy industry.


As the Toy Industry Association’s (TIA) Senior Vice President of Safety Standards and Regulatory Affairs, Joan manages TIA’s product safety programs, including the development of safety standards and efforts to educate families about toy safety.  She works with government officials, medical experts, consumer groups and toy companies to strengthen toy safety in the U.S. and around the world. 


Joan is also TIA’s primary toy safety spokesperson, and she regularly gives advice on toy safety issues in major broadcast and print media, including Good Morning America, CNN, CBS News, The New York Times, The Washington Post, Chicago Tribune, and more. She lectures on toy safety to students in the Toy Design Program at the Fashion Institute of Technology (FIT) in New York City. Additionally, Joan serves as chair of the ASTM subcommittee on Toy Safety, which is the group responsible for the maintenance of the U.S. toy safety standard (ASTM F963).


Joan is the daughter of a prominent pediatrician and herself a mother of three.


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